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About us

Damen’s Marketing department is seeking a motivated Bachelor/Master student to help further define the profiles of our customers for each of our Product Market Combinations (PMCs). This includes Tugs, Ferries, Offshore, Defence & Security and Dredging. With your research as an intern, we will get a better focus on our marketing, communication, and sales activities. Recently, we segmented our products and marketing efforts into PMCs. Understanding the interactions and needs of our customers and their environment in these segments allows us to be more customer-centric, leading to higher customer satisfaction and loyalty. Now, we aim to take it to the next level by defining the profiles of the different customer groups involved in these PMCs.
 

The role

In this role, you will be part of the Damen Marketing department, based in Gorinchem. Specifically, you will work within the Customer Experience team, which leads the technological transition necessary to support marketing and digital sales processes within Damen’s IT landscape and architecture. This team focuses on the development and value creation of customer-facing applications (such as websites and the MyDamen-portal, but also the CRM systems of Damen). You will collaborate closely with the Customer Journey Specialist.

You will conduct comprehensive internal and external research to identify and define distinct customer/client segments for each of our seven PMCs. This position is an excellent opportunity for a student looking to develop a graduation research project, focused on mapping and understanding our customers more effectively. Through this, you will play a vital role in helping us prepare for the (digital) future by developing a tool for effective data management which is crucial in implementing AI solutions.

You will work alongside our Customer Journey Specialist and Digital Strategy Specialist, as part of a team that focuses on tackling complex problems and have the objective to identify business and commercial opportunities. We believe in the approach to find optimizations and new opportunities to use data, customer behavior analytics and trend watching to get a deep understanding of new techniques we can find valuable and apply as new solutions. By the end of your internship, you will deliver and present a comprehensive overview of the customer segments (and possibly more) for each PMC, to the Marketing Business Partners and the Sales Directors.
 

Key accountabilities

Market Research:

• Conduct market research to gather data on current and potential customers across various PMCs.
• Gather insights from internal data sources, including sales data and customer feedback, and conduct interviews with internal stakeholders.
• Travel to international events and/or customer/Damen locations in order to conduct your research.
   

Customer Segmentation:

• Identify and define distinct customer segments within each PMC based on demographic, psychographic, geographic, and behavioral factors.
• Develop detailed customer personas for each identified segment, highlighting their needs, preferences, and purchasing behavior.
• Collaborate with marketing and sales teams to validate and refine segments.

Skills & experience

At least several skills/experiences from the following list are required to be considered:

• Currently pursuing a Bachelor’s or Master’s degree in Marketing, Business, Economics, Data Science, or a related field.
• You can start either this semester or the next in 2025, with fulltime availability.
• Interest in market research, customer behavior, and strategic marketing.
• Self-motivated, with the ability to work independently and manage multiple tasks simultaneously.
• Strong analytical skills, with the ability to gather, interpret, and analyze both qualitative and quantitative data.
• Excellent research skills, with experience in conducting surveys, interviews, and using secondary research sources.
• Interest in data analysis tools and a willingness to learn how to extract data from CRM systems or other internal databases.
• Strong English communication skills, both written and verbal, with the ability to present complex data clearly and concisely. Dutch communication skills is a 'nice to have'.

What we offer

• A internship/graduation fee and travel allowance for the duration of the assignment.
• A pleasant and dynamic international work environment with an informal atmosphere, including office snacks.
• Academic-level mentoring throughout the internship.

Recruiter:

Liselotte van Veenendaal

Email:

liselotte.van.veenendaal@damen.com

Please apply through the Apply Button. Due to GDPR reasons we cannot accept applications by email.